2022 has come to an end and the projector industry, which has experienced an explosive year of growth, has also drawn to a close with sales in the fourth quarter. According to the latest data from the Fourth Quarter China Projector Industry Online Market Report, 1.38 million projectors were sold overall, and the average market price has risen to 1,635RMB. The year-on-year increase in sales volume and average sales price also means that the projector market as a whole is still in the expansion phase, with a marked increase in tolerance for price. Diversification and differentiation of projector features and prices will be the mainstay of sales in 2023.

Throughout 2022, shipments of home appliances and 3C products declined severely, reflecting to a certain extent the saturation of the market for just-in-time appliances, but unlike this, new appliances that improve quality of life have emerged, and home smart projectors can be classified as such. Consumers are less price-sensitive to these products than traditional consumer appliances, and are more likely to accept a premium for products that are more distinctive or higher quality.

In the smart projector industry, brightness, clarity and other feedback on the experience are the most important priorities for consumers, and products with better quality and performance naturally become more popular. This is evident in the data: LCD projectors currently account for around 70% of the overall market sales at around 1,000RMB, while DLP technology projectors are around 2,000-3,000RMB.

In terms of brands, the market at the price point above 2000RMB is dominated by mainstream brands with a share of over 90%, basically showing a monopoly trend; however, the top 10 brands of LCD projectors at around 1000RMB only have a share of around 50% and are still declining. So in the LCD track of the various brands are playing the main differentiation route, improve the user experience, establish a fan core circle, hit the brand to broaden the blue ocean market.

Rational analysis, from the consumer's point of view, the public for intelligent projector consumption habits have not been formed, more people are currently buying projectors as a supplement to color TV, freshness and technology is still a lot of consumer impulse to buy. The overall LCD projector track is still full of opportunities, and as a growing blue ocean market, quality and experience are still in the process of competition, far from the "price war" stage after market saturation.

From the product itself, there are more sales priorities for smart projector technology to consider, such as how to reduce noise and heat during home use, without sacrificing its own performance; or to better extend its life and control product quality.

The projector light machine produced by Transcend uses a dust-free and closed design, which greatly strengthens the service life of the projector and avoids black spots on the lens and dust, while reducing operational noise and controlling heat dissipation, and is a choice that is fully compatible with the home smart projector market.